“We believe that the combination of pay-TV price increases and the declining value of bloated channel packages has motivated consumers to find other ways to watch TV,” he commented.
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Of the five million TV streaming subscribers, 49 percent have an antenna, he said. consumers bought 20 million digital antennas in 2017, more than double the rate in four years, Schlichting said.
But they’re only willing to pay so much.” “Rather than live TV streaming services being the ‘nail-in-the-coffin’ for antennas, we actually think they’re a boom because people want cable TV and broadcast together. “A technology left for dead is making a huge comeback,” Schlichting said. Speaking at the broadcast industry Pay TV trade show in Denver, Sling TV Executive Vice President Warren Schlichting explained that the nations largest live streaming TV service does not air local network stations because a cheaper alternative exists that save its customers money…the television antenna.
consumers to cut their bills by buying cheap antennas to watch local channels as the price broadcasters charge continue to grow at an “aggressive” rate, an executive with the live streaming service Sling TV said Wednesday. Increasingly higher fees charged by TV stations to re-broadcast their signals on pay TV services are leading U.S. Published on May 17th, 2018 | by Brad Gibson 1 Sling TV boss: Local TV fees push consumers to “back from the dead” antennas